HELPING MARINE DEALERS BOOST F&I PERFORMANCE IS YOUR TEAM READY?

Specializing in Marine F&I Through Industry Best Practices

2025 F&I Summit Highlights

Now in our 4th year, the F&I Summit continues to bring together Business Managers and industry professionals from across the marine world for two powerful days of training, collaboration, and growth. Each year, our event is dedicated solely to the boating industry, offering proven F&I practices, compliance insights, cash conversion strategies, extended protection training, and opportunities to connect with top lenders and partners.

Check out our highlight video below to see how much fun we have while learning, networking, and celebrating success!

Don't miss out on next year's event. Pre-register for our 2026 F&I Summit using the link at the top right of the page.

The ultimate goal of EH2O Solutions is to help Marine Dealer's Closing and F&I Department's and their Business Managers reach peak performance via personalized training plans.

The Finance and Insurance Department benefits both production and profit maximization for Marine Dealers. EH2O Solutions will help establish effective changes through industry best practices, by establishing the foundations that make a successful business office through Proper Processes, Checklists, Menu Offerings, Enrollment of Best Lenders for your Dealer & Customers, Titling, Registration, USCG Documentation & more.

"Throughout 20 years in the Business Office within the Boating Industry, I have identified key areas where Business Managers are meeting expectations combined with recognizing those that have a lot of room for improvement. Whether you are bringing F&I In-House, need assistance onboarding and training a new Business Manager or are a Veteran F&I Expert that always likes to learn, I have something to offer, personalized to what is best for you."
— Estephanie Herrera, President

20+ Years of Boating Industry Experience

Current & Past Members

Services

Initial Consultation & Assessment

1-2 Day On-Site Visit
Next Steps Action Plan
Customized Training Outline
Personalized Templates
Includes 1st 2 Months of Weekly 1 – 1½ Hr. In-Person or Virtual Training Sessions
Assistance Processing Current Deals
24/7 Access
Group Members Pricing Available after 2 Months of Training

Group Members 100% Renewal Rate

One-on-One Weekly 1 Hr.
Virtual Training Sessions
Personalized Process Checklists
Monthly Performance Reviews
24/7 Access

Hourly Sessions (Non-Members)

One-on-One Virtual Training Sessions - Specific Topic
Emergency Deal Assistance

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Client Reviews

"Estephanie has been a true savior in my transition to the F&I world! Her years of experience gives me every answer I ever need when facing day to day challenges. Her support is second to none. Just when I think I have a process down she is able to show a better and more efficient way to do things. I cannot thank her enough for all she has and continues to teach me!"

Craig Moberg

Sandy Hook Yacht Sales

"Working with EH2O Solutions has completely transformed our F&I department. The personalized training and hands-on approach made all the difference. Our team is more confident and our numbers have never been better!"

Marine Dealer Client

East Coast Marine Group

"Estephanie's expertise in the marine industry is unmatched. She brought structure, professionalism, and real results to our business office. I highly recommend EH2O Solutions to any dealer looking to level up their F&I performance."

Business Manager

Gulf Coast Yachts

Step into a private community created just for Business Managers in the marine and industry. The EH2O Business Manager Circle is a space to share wins, ask questions, lean on peers, and stay sharp in a changing industry.

Whether you're new to the role or a seasoned pro, this group offers:

Real-world support from fellow Business Managers
Peer-driven tips, resources, and ideas
A safe space to ask questions and level up your F&I game

Click the image below to join the private Facebook group
(Approval required)